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The Sweet, Funny, Listy Ways of Getting Millennials to Love You
Their lives are tough, so they want content that's funny and optimistic. They're young but already nostalgic. They're naturally engaged and will quickly share your best work. They'll fight with you on...
View ArticleWhat Does it Take to Make Native Advertising Scale?
Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content. We prefer to make good content, and it'll scale itself,"...
View ArticleNative Seen as 'Salvation' for Ad Woes
Native advertising may be old advertorials in new cloth, but formats like it are necessary to publishers’ survival, media CEOs said at an Advertising Week panel today.“The salvation of advertising in...
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Yahoo’s New In-Stream Ads Are Dominated by Direct-Response Marketing
When Yahoo introduced native advertising in April, CEO Marissa Mayer boasted that its new in-stream ads would be “every bit as personalized and engaging” as the editorial content around them. But...
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GE Gets 30% Better Returns Through Smart Content Marketing
General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback?"We've done some...
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Skeleton Hilariously Frightens Drive-Thru Employees
Halloween is right around the corner, so it's fitting that last week's top video, per VidIQ data, featured a skeleton going through fast-food drive-thrus—to hilarious effect. The video from...
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Hot List: Adweek Editors Pick Digital Finalists
And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games and more based upon...
View ArticleGlenn Greenwald to Split With The Guardian [Updated]
Glenn Greenwald is saying goodbye to The Guardian, according to a report published by BuzzFeed. Greenwald, who has dominated the reporting on the National Security Agency's surveillance programs, told...
View ArticleWho Should Regulate Native Advertising?
Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be regulated? To...
View ArticleBuzzFeed Listicles Start to Pop in Video
A few months ago, we asked the question, "Can the BuzzFeed listicle model translate to video?"—given its lack of user control and interruptive pre-roll ads. Well, it looks like BuzzFeed, with the help...
View ArticleThe Fine Bros. Get Kids to Weigh In on Gay Marriage
The Fine Bros. waded into the gay marriage debate—with a group of children. Last week, the duo's video, Kids React to Gay Marriage, featured a collection of kids' facial reactions while watching...
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Ad Blogger Copyranter Goes Out With a Bang After Getting Fired From BuzzFeed
BuzzFeed, the curator of all things viral on the www, fired Mark "Copyranter" Duffy last month after employing him for a year and a half. And he did not go quietly. In a new article on Gawker titled...
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The 2013 Hot List Winners Have Been Announced
This was the year Breaking Bad, Candy Crush and BuzzFeed commanded our attention, Cosmo went from the bedroom to the boardroom, and Jimmy Fallon got a big promotion. Also, Rolling Stone stoked fury...
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Hot List Digital Editor of the Year Jonah Peretti
From lists to breaking news, Buzzfeed's founder and ceo explains his formula for success
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TouchCast Moves to Desktop
Startup TouchCast’s ambitious play to completely rethink the Web has taken another step. The company launched back in June on the iPad aiming to spark a creative and design revolution for the...
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6 Companies That Are Trying to Solve the Native Ad Scaling Issue
As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native...
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Will Time.com be Able to Catch up to Rivals?
With its long-delayed redesign expected to go live in the next six weeks, Time.com has its sights set on being a 24-7 news destination. It’s already shown significant traffic growth this year, and the...
View ArticleBuzzFeed's Peretti: Mobile is a Better Ad Vehicle
The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand...
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21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)
This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars From the Web to TV....
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What's Wrong With This Picture? BuzzFeed's Video About Beauty Turns Many...
BuzzFeed's attempt at an inspiring, empowering video for women falls short, and the target audience is having no problem letting BuzzFeed know it."Photoshopping Real Women Into Cover Models" opens...
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